BMW Gets its Best Nine Month Sales in India, EVs in Focus

In the last few years, the demand for luxury cars has increased rapidly in the country. German luxury car maker BMW has recorded its highest sales between January and September this year. The company has sold 9,580 cars and 6,778 motorcycles during this period. The company has reported that it has also sold about 1,000 electric cars from January to September.

BMW said that sales of its petrol and diesel engine cars are increasing. However, Company BMW’s focus is on electric cars including the new BMW iX1. The BMW Group’s portfolio in the country includes BMW, MINI and BMW Motorrad brands. The recently launched BMW iX1 EV was launched on its opening day Sale BMW Group’s country president Vikram Pawah said, “Last year we recorded the highest growth in the country in a decade. This trend has continued this year as well. We have achieved the highest half-yearly sales as well as the highest sales between January and September.” He said that a large number of first-time premium car buyers are choosing BMW. Apart from this, existing customers are also making additional purchases.

Recently, BMW launched the new MINI Charged Edition in India. It is based on the fully electric MINI 3-door Cooper SE. Its price is around Rs 55 lakh (ex-showroom). It will be brought to the country as a completely built unit (CBU). Only 20 units of it will be sold. It has some upgrades compared to the standard variant. The MINI Charged Edition has been brought in a new Chili Red color and a multi-tone roof finished in white. It has aspen white exterior trim and headlamp and taillight rings, door handles and logos are in the same color. It has frozen red stripes and energetic yellow highlights on its bonnet and doors and the air inlet on the bonnet is in chrome finish. This limited edition car has 17-inch power spoke alloy wheels.

The company’s sales in the first half of this year stood at 5,867 units. This is an increase of about five percent compared to the same period last year. BMW’s portfolio includes SUVs like the X1, X3 and X5 and coupes and sedans like the 3 Series, 5 Series and 6 Series.