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Honda Cars Register More than 10 Percent Growth in January, SUV Elevate Getting Strong Demand

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This year has started well for most automobile companies. Honda Cars’ sales in January have increased by more than 10 percent to 8,681 units. The exports of this Japanese automobile company have also increased. It exported 4,531 units in January. The SUV Elevate, launched last year, has contributed significantly to the company’s growth.

The company launched Elevate in September last year. Its average sales have been more than 4,000 units every month. Honda Cars sold 7,821 units in January last year. In the last few months Honda Cars Elevate has helped in increasing sales. Yuichi Murata, Director (Marketing and Sales) of the company’s unit in India, said, “There is positive demand for our models at the beginning of the new year. Elevate’s strong performance continues.”

Recently, Honda Cars had increased the price of Elevate by Rs 58,000. Its starting price is Rs 11.58 lakh. The price of its top-end dual-tone variant has increased to Rs 16.48 lakh. The compact SUV Elevate has a 1.5 liter 4 cylinder DOHC i-VTEC petrol engine. It generates 119 BHP of power at 6,600 rpm and 145 Nm of torque at 4,300 rpm. It has a 10.25 inch LCD infotainment system with Apple CarPlay. Wireless charging facility is also available in Elevate.

in the past few months Company Elevate’s share in the sales has been more than 50 percent. Its CVT variant is in high demand. It competes with Hyundai’s Creta, Kia’s Seltos, Maruti Suzuki’s Grand Vitara, Volkswagen’s Taigun and MG Motor’s Astor. More than 90 percent of its components have been locally sourced. It is being manufactured at the company’s factory in Tapukara, Rajasthan. It is also being exported from the country. A lot of space has been provided in its interiors. It is available in Phoenix Orange Pearl, Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic and Meteoroid Gray Metallic colours. It gets a six-speed manual transmission and CVT option.

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