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In a post shared on ‘Axe’, the company wrote that the sponsorship has been withdrawn due to some comments made earlier this year. boAt wrote – We are a true Indian brand first and foremost. When we came to know about the comments made by Shubh earlier this year, we decided to withdraw our sponsorship.
This is not the first step taken against Shubh. Recently, cricketer Virat Kohli also unfollowed Shubh on Instagram. Shubh had posted a wrong map of India, after which Virat Kohli unfollowed him. Jammu and Kashmir was missing from the map that Shubh had shared in his post.
Shubh’s full name is Shubhneet Singh. He is scheduled to perform in Mumbai between 23rd and 25th September this month. Shubh is also scheduled to perform in cities like New Delhi and Bangalore. Boat has made the announcement at a time when the Canadian Prime Minister’s absurd allegations have soured relations with India.
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