Luxury Cars Getting Strong Demand in Festive Sales, Mercedes, Audi Registers Massive Sales

The demand for luxury cars in the country has increased in the last few years. This year, premium car makers Audi and Mercedes have made record sales during the festive season. This year the demand for these companies was weak. However, luxury car companies are hoping to make up for it during the festive season.

This year from Onam to Diwali, these Companies The festive season has been good for Mercedes-Benz. The launch of new cars and strong consumer sentiment have led to a surge in demand. German luxury car maker Mercedes-Benz has made record deliveries of cars on Dussehra, Dhanteras and Diwali. This indicates the response of customers. Mercedes hopes that the company will have record sales this year. However, supply chain disruptions may pose a challenge for Mercedes. This may affect the production of the company’s SUVs. The launch of new and updated models has helped Mercedes to increase the pace of sales. The company also has electric vehicles (EVs) in addition to models with petrol and diesel engines.

Earlier this year, the company had said that it would focus on top-end variants. The company is getting strong demand for these variants. In this category, Mercedes has models like AMG SL55 Roadster, AMG GT 63 SE Performance and G-Class. The company claims that one out of every four vehicles sold in the country is a top-end vehicle.

Recently the company had told that it has launched four new smartphones in the country Electric Vehicles There is a plan to launch. Mercedes expects India to contribute about 25 percent of its total sales of electric vehicles (EV) by 2027. Mercedes sells four luxury electric vehicles, EQS, EQB, EQC and EQS AMG in the Indian market. Audi, one of the big players in the luxury car market, is getting strong demand for models like A4, A6, Q3 and Q5. In the first half of the current year, the company has sold 3,474 units. This is an increase of about 97 percent for Audi compared to the same period last year.