Home Blog Mahindra Thar left behind Maruti Suzuki Jimny in Sales by Big Margin

Mahindra Thar left behind Maruti Suzuki Jimny in Sales by Big Margin

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The country’s largest car maker Maruti Suzuki launched the Jimny SUV last year. However, it has received a lukewarm response from customers. The company sold only 163 units of Jimny in January. It competes with Mahindra & Mahindra’s Thar, one of the big automobile companies. More than 6,000 units of it were sold in January.

A media Report According to, at the end of last year, Maruti Suzuki launched the Thunder Edition of Jimny at Rs 10.74 lakh (ex-showroom). This was its base variant whose price was reduced. However, the company had said that this was done to clear the inventory at the end of the year. Jimny sales have declined in the last six months. Jimny can be purchased in two dual tone and five single tone colors. It has a 462 cc 4 cylinder petrol engine that generates 104.8 PS of power and 134.2 Nm of torque at 4000 rpm. Its fuel tank is 40 liters. It comes with the option of 5 speed manual transmission and 4 speed AT.

Jimny gets a 22.86 cm touchscreen infotainment system, cruise control, push start and stop, climate control, power windows, digital lock and tachometer. It has security features like side and curtain airbags, dual front airbags, brake limited slip differential, ABS, EBD, ESP, hill hold control, hill descent control, brake assist function, rear view camera and side impact door beams.

Mahindra Thar sales in January stood at 6,059 units. This is an increase of about 37 percent on a year-on-year basis. Mahindra Mahindra has retained its position as the largest SUV maker in the third quarter of the current financial year. The company’s SUV sales have increased by more than 30 percent. Its Scorpio-N and Scorpio Classic are getting a strong response. Mahindra’s market share in terms of revenue in the SUV segment was 21 percent. Apart from Scorpio-N and Scorpio Classic, it sells XUV700, XUV300, Thar, Bolero, Bolero Neo and XUV400 EV in this segment. Mahindra has increased the production of Scorpio-N and Scorpio Classic, which has reduced their waiting period.

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