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McAfee Labs, the innovation and threat intelligence branch, has developed an advanced AI model as part of Project Mockingbird. The model uses contextual, behavioral, and hierarchical detection methods to identify AI-generated audio in videos. McAfee claims that with a current accuracy rate of 90%, the technology can detect malicious deepfakes or “cheap fakes” and provide strong protection to users.
McAfee’s Chief Technology Officer Steve Grobman emphasized that this AI detection tool gives users insights to assess the authenticity of digital content. The technology can be used in a variety of places, from detecting cloned celebrity scams to verifying the authenticity of videos related to political figures.
McAfee’s focus on AI innovation is clear, Project Mockingbird is part of a broader portfolio of AI models aimed at protecting users’ digital lives. The company says introducing the technology at CES 2024 reflects McAfee’s commitment to developing AI solutions.
Project Mockingbird derives its name from the behavior of mockingbirds, which are known to mimic the chirping of other birds. Similarly, cybercriminals use generative AI to clone voices for fraudulent activities.
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