Mercedes Targets to Double its Sales in India This Year

Mercedes-Benz, one of the biggest luxury car companies, saw its sales in India grow by almost 10 percent last year. The company recorded sales of 17,408 units. This year Mercedes plans to launch 12 cars. It has set a target to double its sales this year.

Last year the company sold more SUVs than sedans. A media Report In 2018, the company’s Vice President (Sales and Marketing) in the country, Lance Bennett, has been quoted as saying that this year Mercedes will launch 12 cars. Three of these will be electric vehicles (EV). The company will focus more on launching premium vehicles in the country because last year its total sales were 100%. Sales These vehicles had a share of about one-fourth in the year 2018. The premium vehicle segment includes vehicles priced at Rs 1.5 crore and above. The company will also focus on EVs to increase sales.

Mercedes launched its first electric car EQC in the country. Since then, the share of EV in its sales has increased to about four percent. It can launch Maybach EQS in this segment. Its price can be around four crore rupees. Last year, Mercedes had a record delivery of cars during the festive season. This indicated a strong response from customers. Mercedes was helped in increasing the pace of sales by the launch of new and updated models. The company is getting good demand for its top-end variants. In this category, Mercedes has models like AMG SL55 Roadster, AMG GT 63 SE Performance and G-Class. The company claims that one out of every four vehicles sold in the country is a top-end vehicle.

Recently, the company had said that it plans to launch four new electric vehicles in the country. These will be a mix of import of completely built units and assembly of completely knocked down units at the company’s Chakan plant in Maharashtra. Mercedes expects the country to contribute about 25 percent of its total electric vehicle (EV) sales by 2027. It sells four luxury electric vehicles, EQS, EQB, EQC and EQS AMG.