Gmail spam emails reduce in inbox from April know how how it works

If you are also fed up with the spam messages you receive on Gmail, then now you are going to get relief. Google is cracking down on those who send spam emails, which will reduce the spam mail received by users. Especially those who send bulk emails will see their emails getting rejected more often, until they start following Google’s new policy. Users need to authenticate their messages and will be able to send emails only to those who want to receive messages from them.

In a blogpost last October, Google had implemented the ban on bulk senders, writing that “it shouldn’t take a lot of effort to stop receiving unnecessary messages from a particular email sender. It should be just a click away. That’s why we want bulk senders to give Gmail recipients the ability to unsubscribe from commercial emails with one click, and to honor unsubscribe requests within two days.”

Gmail ’s updated spam policy prevents bulk senders from sending too many emails to users. The new rules require bulk senders to authenticate their outgoing emails to avoid sending emails in bulk, Forbes reports. The guidelines also state that bulk senders must enable a one-click unsubscribe button for all commercial and promotional emails by June 2024. The unsubscribe button must be clearly visible in the message body and commercial senders must process these requests within two days.

Google Google now says that starting this month, bulk senders who don’t meet the company’s sender requirements will receive temporary errors. However, these temporary errors will be limited to a small percentage of non-compliant traffic and are intended to help senders identify traffic that doesn’t meet Google’s requirements. Meanwhile, Google notes that it will begin rejecting a percentage of “non-compliant” email traffic starting in April and that this percentage will gradually increase.

Explaining the change in a support page, Google said that “Starting in April 2024, we will begin rejecting 1 percent of non-compliant email traffic, and we will gradually increase the rejection rate. For example, if 75 percent of a sender’s traffic meets our requirements, we will begin rejecting the remaining 25 percent of traffic that is not in compliance.”